Webb deVlam for Proctor & Gamble

Project Goals: Design a new bottle for Scope mouthwash that appeals to a younger, primarily female audience.  The bottle had not been redesigned for 40 years. Result: The new design increased sales and is more efficient on production lines, thanks in part to carefully detailed flats on the sides of the bottle. Role: Project manager, designer, and CAD developer for Webb deVlam.  Helped to organize inspiration sessions and consumer research.  Worked closely with engineers in Germany to ensure maximum design efficiency.