Webb deVlam for Procter & Gamble

Project Goals: The goal for the launch of this new lip formula was to design packaging components that could be shared between the brands, then differentiated by key elements that were unique to each brand. Cover Girl and Max Factor were both owned by Procter & Gamble at the time of this project.

Result: Cosmetic packaging that was unique to P&G. Max Factor and Cover Girl shared packaging components, yet looked different on shelf.

Role: Designer and CAD developer for Webb deVlam.