For Infantino

Project Goals: To develop a light-up toy for the bath that would delight babies and parents alike.

Result: These adorable, floating jellyfish light up when placed in the water, then conveniently turn off automatically to save battery power. With their soft bodies and textural details, they are a sensory delight. The light-up feature adds a fun play element that is not found in most bath toys. Most importantly, these little jellyfish keep babies entertained and happy in the tub, making bath time easier for mom and dad!

Role: Product designer and project lead for Infantino. Concept, mockups, CAD, specification drawings.