Webb deVlam for Procter & Gamble

Project Goals: The Cover Girl brand had a new mascara formula that wrapped around each lash, giving lashes maximum volume. They wanted a package design that communicated this new benefit.

Result: With the "lash fan" concept, we designed a form that fans out at the top and the bottom. The communication easily translated into advertising.

Role: Designer and CAD developer for Webb deVlam. Responsibilities included sketching, renderings, and CAD development.